BETA International 2009 visitors registration will be available shortly.

Why visit?

BETA International enables retail buyers to view and compare leading brands and new products from prominent manufacturers and wholesalers.

With exhibitors from the equestrian, country clothing, outdoor, pet and gift market sectors, BETA International presents an unrivalled opportunity for retailers to strengthen and/or diversify their stock.

BETA International is a must for buyers seeking new products and top brands plus specialist lines from developing companies. The big sellers of the future are launched at BETA International; it's here that you'll find the lines to keep your customers spending.

Visitors are among the first to know which products have won commercially important BETA International Innovation Awards.

Stay ahead of the competition by keeping up with seasonal trends, have face-to-face meetings with existing and new contacts, be the first retailer in your area to secure stock of an exciting new range. These are just some of the reasons why record numbers of buyers visit BETA International.

With products from around 400 companies to see, plus feature areas such as the Fashion Show, New Product Gallery, Horse Demonstration Arena and Animal Nutrition Centre, it's recommended that serious buyers spend at least two days at BETA International.

The NEC is easy to reach by road, air or rail from anywhere in the world; there's plenty of hotel accommodation nearby. Visitors from outside the UK will find interpreters on hand.

If you visited BETA International 2007 you will automatically be pre-registered for 2008. New visitors can pre-register by clicking the button at the bottom of this page. Doing so saves the £10 per company admission charge and reduces queuing at busy times.

Please note that admission to BETA International is restricted to bona fide members of the trade. Applications from other business types will be processed at the organiser's discretion.

We look forward to welcoming you to the NEC, Birmingham, UK on 17-19 February, 2008.

In accordance with the Health Act 2006, smoking is prohibited throughout all venues including any temporary demountable structures.

All exhibitions, events and other activities will implement a smoke free policy during all stages of build up/open period and breakdown.

Designated smoking areas are clearly identified to ensure that employees and customers know where they can smoke.