BETA International 2008 sponsors

Abbey Saddlery & Crafts – main sponsor

Abbey, a leading wholesaler of equestrian products, holds a Royal Warrant from HM The Queen for the supply of saddlery workshop materials to the Royal Mews. The Cheshire, UK based, family run company has exhibited at every annual BETA International in its 25 year history. A renowned manufacturer of bits, Abbey stocks a total of 13,500 lines in its two warehouses. Well-regarded by the trade for its comprehensive range of saddlers’ supplies from threads and leather to fabrics and buckles, Abbey also distributes Lariot saddle trees, Pro Equine boots, Fiebing care products and the KoldBlue cryotherapy range.

Caldene sponsors the visitors’ carrier bags

The Caldene collection is steeped in heritage. The brand incorporates formal riding clothing including traditional tweed jackets, jodhpurs and breeches for competitive riders. Out of the saddle, Caldene creates a classic, ageless look with its casual yet practical styles. Caldene is the proud sponsor of leading international show jumper Ellen Whitaker and top show rider Robert Walker.

Dermoline sponsors the Coffee Shop

The Dermoline family of products encompasses the Clop, Kossolian and Aintree brands. Owned and distributed by leading wholesaler Battle, Hayward & Bower, the Dermoline range includes two GSL (general sales list) licensed products, Dermoline Sweet Itch Lotion and Dermoline Insecticidal Shampoo. The complete range is available to all saddleries for distribution to horse owners.

Graphic Evidence sponsors bottled water for visitors

Leading marketing agency Graphic Evidence specialises in public relations, communication, design and other creative work. The company's managing director Adam Arnold writes a regular marketing feature in the leading trade journal Equestrian Trade News.

Horse & Hound sponsors the Champagne & Seafood Bar and Exhibitor Bags

Horse & Hound is the UK's leading equestrian magazine, and the only weekly title in the world to serve the needs of the committed rider. Horse & Hound's independently audited circulation of 68,210 copies per week offers trade and private advertisers the ultimate audience of equestrian enthusiasts, competitors and aspiring competitors. Horse & Hound, plus monthly stable-mates Horse and Eventing, are published by Britain's largest consumer magazine publisher, IPC Media.

Horseware Ireland sponsors the Horse Demonstration Arena

Horseware Ireland is a pioneer in rug technology with its three world famous brands – Rambo, Rhino and Amigo which host a full range of turnout, stable and cooler rugs plus flysheets. Horseware also produces a Clothing Collection for Riders.

Kenilworth Press sponsors the New Product Gallery

Kenilworth Press, the equestrian publisher, is part of Quiller Publishing, the leading publisher of country sports books. The group’s other imprints include Quiller Press, Swan Hill Press and The Sportsman’s Press.

PONY and Horse&Rider magazines
sponsor the BETA International Fashion Show

PONY Magazine is the UK’s No1 horsy teen magazine, while Horse&Rider is the UK’s favourite monthly equestrian title. Together the brands continue to meet the needs of all dedicated horse owners, and remain ever-popular with riders of every age and ability. PONY and Horse&Rider magazines are published by DJ Murphy, a Signature group company.

Tubtrugs and Tyre Rubber
sponsor the Animal Nutrition Centre

Leicestershire, UK based Faulks and Co is the original designer and distributor of colourful, lightweight, flexible Tubtrugs, hailed as "the world’s most useful tub". The company has also sold Tyre Rubber products since 1981. Tubtrugs are exported around the world to the equestrian, pet, outdoor and garden markets.

Sponsorship of BETA International 2008 is open only to exhibiting companies and is strictly at the organiser’s discretion. For more details, contact Claire Thomas, commercial manager of BETA International organiser EMC, on +44 1937 582111 or email