Horseware Ireland sponsors the Horse Demonstration Arena

Horse Demonstration Arena

The professionally presented Horse Demonstration Arena enables exhibitors to bring their products to life.

Immaculately turned-out horses, informative commentary and tiered seating make this long-established feature of BETA International a big draw for visitors who want to see top brands in action.

During a rolling timetable over the three days of the exhibition, practical sessions are interspersed with educational and entertaining demonstrations reflecting current trends and interests.

Visitors will encounter the unexpected at the Horse Demonstration Arena too, as each year the programme is updated and enhanced.

The compere for BETA International 2008 will once again be renowned equestrian commentator Philip Ghazala. The arena perimeter will have added interest too, thanks to the design skills of Olympic cross country fence constructors David Evans and Richard Taylor of DERT.

To book product demonstration slots in the Horse Demonstration Arena, contact Lynn Pattison on + 44 (0) 1937 582111 or email