BETA International 2009 exhibitors registration will be available shortly.

Why exhibit?

Maximum exposure to more than 5,000 of the world's most influential equestrian, country clothing, outdoor and pet trade buyers is the reason why around 400 companies exhibit at BETA International.

Visiting retailers attend from more than 40 different countries and since admission is strictly trade-only, BETA International delivers a highly relevant audience for your products and services. Attendance figures are independently audited.

BETA International's experienced, efficient organising team (EMC Ltd) and accredited contractors ensure your participation runs smoothly yet is commercially effective. Personal service remains an integral part of what has become a globally recognised exhibition.

Exhibitors are invited to showcase their products in BETA International's special feature areas including the Fashion Show, live Horse Demonstration Arena, Animal Nutrition Centre and New Product Gallery. New and developing companies have access to economically attractive opportunities within the NewZone.

BETA International offers exhibitors a series of prompt payment incentives. See the 2008 exhibition prospectus for dates, discounts and more details.

Non-UK exhibitors are offered assistance with additional services such as translation and freight forwarding.

BETA International invests considerable sums in advertising to appropriate buyers via the international equestrian, country, outdoor and pet trade press. Other promotional support for exhibitors includes free supplies of branded literature and use of the exhibition's dedicated press office. BETA International is regularly and prominently featured in the BETA Group trade publication Equestrian Trade News.

All exhibitors receive a password for exclusive access to the BETA International Online Manual.

Exhibiting at BETA International brings your new and established products to the attention of key buyers across the equestrian and country markets. We look forward to welcoming you to the NEC, Birmingham, on 17-19 February, 2008.

In accordance with the Health Act 2006, smoking is prohibited throughout all venues including any temporary demountable structures.

All exhibitions, events and other activities will implement a smoke free policy during all stages of build up/open period and breakdown.

Designated smoking areas are clearly identified to ensure that employees and customers know where they can smoke.